The challenge. A brief from the World Woman Foundation, about young female 🙋🏽♀️ entrepreneurs who want to start a business.
The problem. Our dear friend Corona has helped keep women's business ideas behind closed doors… Why? They have lost livelihoods, they are caretakers at home, they get paid less than men…you get the picture?
Moreover, did you know that only 1% of women get business funding? 🧐Just because the system is biased. Yes, it's men, mostly white, who get their business ideas funded.
The idea. An alternate universe where women are judged on their ideas instead of their gender. The Unbiasverse. A place to gain mentoring, share experience, and boost confidence, representing in whatever avatar form you like. A social experiment to try and kickstart change in the real business world.
Shortlisted at Cannes Lions 2022.
On average 1 in 3 kids don’t meet the required 60 min of physical activity per day.
That’s why Nike asked us to come up with a program for everyone to embrace the Power Of Play. To become the daily ally for to keep kids in playing.
With the help of Emma, a kid culture expert we put together a play guide for 4 months. To activate your inner child. Every week a new batch of tips, tricks and playful exercises via IG Stories and the Nike app.
Play has an important role in cultivating an active, healthy way of life — kids are more receptive to sports and exercise when there’s an element of imagination or spontaneity. That’s where families and grown-ups can make a big difference.
SMINT is a refreshing piece of candy.
The brand wants to boost your confidence, hence their tagline ‘Boost yourself’.
‘Generation Z’ are their future customers. Research shows they can use a bit of extra self-confidence. But for them, SMINT isn’t a very well know or lovable brand, yet.
So we set out to boost SMINT. By being relevant in their world. Which is ‘Nederhop’.
Our insight: by entertaining their friends and peers with engaging moments, they give meaning to their life.
Idea
Who is Holland’s next WordSMINT?
(In HipHop, a Wordsmith is super creative with words)
What is it?
Your word skills real-time reviewed by Ronnie Flex, Famke Louise, Poke, Numidia and more.
Boosted by A.I.
In an App. Where you can challenge your friends with your WordSMINT Boost Score.
Awards
The Lovie Awards - Bronze in ‘Best Voice Application’
AMMA - Silver in ‘Media Innovation’
DIA - ‘Campaign’ nomination
Gerety Awards - shortlist ‘Innovation’
Emma is all about the bed-in-a-box concept. With lots of benefits like try it for 100 days, quick delivery, money-back guarantee..
But how do you convince people in more conservative markets to adopt your digital solution? With a bit of humor and honesty.
And demonstrating all the drawbacks by a sleezy business man.
Welcome to Sleezy Mattress Industries.
* Idea, shoot, post realised within 2 weeks.
How can we convince millennials that a Samsung Galaxy phone is made for them?
By claiming you can make money with the stellar Galaxy camera.
How?
Advertisers use the same cliché images of this generation. So we hand them back their image.
Real millennial experiences. Shot by millennials.
Idea
Galaxy Stock
Stock images shot by millennials with a Galaxy phone.
In partnership with the biggest stock website in the world: iStock.
A branded Samsung platform for a generation that calls the shots.
* In production
ParkBee is challenging the way we look at parking. Quite literally. With their smart developed technology, they match empty parking garages and spots to people who need to park in the city.
We developed a new branding campaign with a motion language inspired by sidewalks, crossings and roads.
To add character and uniqueness, we developed a motion building block system. More than 50 animated ads were produced for social media as well as digital out of home. Developing a steady motion language made sure that not one ad was ever the same.
The copy construct always start and end with the same word. What changes, is the message in the middle, your benefit: “Always. A benefit parking.”
To restore the emotional bond between McDonald's in the Netherlands and youngsters, we created a placemat turned into a full music production station. Connected to your phone.
Developed with This Page Amsterdam and Dr. Kate Stone.
McTrax uses conductive ink, a small battery and a thin circuit board with 26 digital touchpoints.
Concept
Radha Pleijsant, Jan Jesse Bakker, Yacco Vijn.
Awards
Cannes Lions - Bronze Lion for Music and Branded Content + 7 shortlists
The Lovie Awards - Bronze winner Mobile & Applications: Best Paractices
One Show Interactive Merit Award - Innovation in Interactive - Ambient / Immersive
One Show Merit Award - Branded entertainment
One Show Merit Award - Design
Webby's - Nominee: Technical Achievement
Honoree: Integrated Mobile Experience
Honoree: Experience Marketing
ADCN - Zilveren Lamp: Next Technology
Eurobest - Silver in Entertainment
The Lovie Awards - Mobile & Applications: Bronze Winner Best Practices
We made a company film, portraying the people, culture and work of DotControl and Rockboost.
We do not see ourselves as design, digital or ad agency. Some see us as the new agency.
We are the Growth Agency.
Where new creativity and data merge.
As one team with our clients, to boost their growth.
Role
- Scriptwriting
- 3D title animation
- Directing
- Editing
- Casting
* Camera, DOP GRNDPA
Sometimes you leave an agency in the midst of making cool new work. It sucks. You want to show the work. You can’t.
We can tell what working together is like.
You might end up with a surprising idea like this.
That makes you grin like this.
And share it like this.
Gives your audience an experience like this.
Make you lift bottles of <fill in name-strong-liquor-brand> like this.
Is that the case with this idea, here? Keep an eye on your timelines. For now, we leave you with a blurry future..
Millions of refugee articles appear every day, making people numb for the human story behind these numbers. To make people experience the issue themselves we created an interactive installation that makes people run like a refugee.
Using the true (and horrible) story of Himan Machmudi, people could experience his journey from Iran to the Netherlands.
The Installation was developed for the kickoff of the Creative press challenge and is now moving arround the Netherlands.
World's first story that is told by using the oculus rift, a treatmill and arduino to connect them.
Awards
Lovie Award - Silver
Webbys - 2 x Nominated
Featured on the Dutch National television show 'Jinek' and exhibited on multiple events.
FONK50 is the annual list of best creative agencies in the Netherlands. In 2019, DotControl & RockBoost were nominated 1st in ‘Digital Agencies Groot’.
To celebrate it, they asked us to come up with a print ad and a short video.
Because FONK50 is mainly read by marketing directors and decision-makers, we told them directly how we made their life a lot simpler. And simple is always brilliant when you have no time (ahum).
In the video, we showed how DCRB people celebrate when they win awards like this.
The agency is known for its diligence in data research. Before a relevant idea is born.
How would this apply to the people when they win the FONK50 award?
Well, sometimes it’s hard to spot what’s really going on...
Samsung and Apple fight the battle of new phone releases for some years now.
On the internet, fans feed the rumor about possible new features.
That gave us an idea.
What if Samsung could embrace the hype in a suprising way?
Creating momentum, with its fanbase, the whole year long.
Idea
Rumor Has It
A Samsung Galaxy website, with a Galaxy model that morphs into popular rumors online.
To surprise fans, we send them special unbox models. Inside they found a link to a dedicated Instagram AR filter. The filter brings their rumor to live right in front of them.
An always-on brand interaction with Galaxy fans.
Samsung is an Olympic sponsor.
What if their tagline ‘Do What You Can’t’, literally helps future Olympians to train what they can’t do yet?
Idea
Train What You Can’t
A bespoke new interactive training tool.
That consists of an app and connected thread for hockey - football or water polo goals. That lets you train like an Olympian, one training at a time.
Complete with training kit, training manuals from Dutch Olympic winners, in partnership with KNHB - KNVB and relevant sports organisations.
* Being produced for Tokyo 2021
The Amsterdam Dance Event is the walhalla for fans of dance music.
Fans go great distances for their idols.
Fandom is the real deal, for the diehards, the maniacs.
Admirers who collect crazy bizar things to get as close as possible to their object of worship.
We wondered how far they would go in collecting memorabilia of the Gods of the underground.
That's why we make it possible for you, the fans, to get your dirty hands on exclusive anal audio of the mighty boom selectors.
ADE Farts
Bottom blasts from the underground
Collected at more than 120 different locations throughout the city.
Representing the whole spectrum from brown haze to butt bongos.
www.amsterdam-dance-event-farts.nl
AT5
http://www.at5.nl/artikelen/174370/handel-in-scheten-ade-djs-blijkt-gebakken-lucht
Leveraging the latest web technologies, Nitrocharge your game establishes a one-to-one connection between an action-packed desktop experience and your mobile phone.
Using the smartphone as a touchscreen controller, the website let's you score points in an interactive film to vet whether you’re “a true Engine”.
The relentless type of player that has inspired the design of the Nitrocharge football boot, which went on to become the fastest selling Adidas boot in history.
Made with DDB & Tribal Amsterdam.
Awards
Golden Lovie - Best design award
Silver Lovie - Brand microsite award
FWA - Best mobile website of the month
FWA - Best website of the month
FWA - People's choice award
D&AD - Wood Pencil award
For the annual savings campaign of supermarket Albert Heijn, we created the augmented and virtual reality world around dinosaurs.
With a dedicated app, you could bring the dinosaurs to life. Thereby kids could literally play with the dinos.
Augmented Reality concept developed with &Samhout and Little Chicken.
McDonald’s asked us to create a mobile advent calendar for the impressive amount of gifts they were going to give away every day during their festivity month in December.
We figured it should be possible - by using the gyroscope of your smartphone - to lay the gifts out in front of each individual consumer instead of having them go through a flat advent calendar.
By doing this, it felt more like opening a real gift.
The concept came to live within the McDonald’s app but also on a special Web App.
Results:
- Most Downloaded App on the Appstore + Google Play during the entire month of December;
- Over 900k downloads in December;
- iOS: 87.4% more unique users per week. Android: 123.2% more unique users per week;
- Which resulted in 15% = 500k more store traffic and 12% more sales in December;
- Best month for McDonalds since 2011.
Awards
FWA - Mobile of the Day
Effie Awards - Silver
Spin Awards - Nomination
From the ATL spot we went seamlessly to a first person game that had a grand finale with 17 installations around the world.
All based on one of life’s biggest questions : Could I fill the shoes of James Bond?
The TVC launched in 64 countries and gained millions of Eyeballs, the game had 10 Million players worldwide.
"Crack the Case," takes the No.10 spot on the Viral Chart with 10.5 million views.
Made with Wieden+Kennedy Amsterdam and The Mill.
Awards
(Part of) Cannes Lions - Grand Prix Creative effectiveness
Cannes Lions - Bronze Film Craft,
Epica - Silver
Clios - Shortlist
