SMINT is a refreshing piece of candy.
The brand wants to boost your confidence, hence their tagline ‘Boost yourself’.
‘Generation Z’ are their future customers. Research shows they can use a bit of extra self-confidence. But for them, SMINT isn’t a very well know or lovable brand, yet.
So we set out to boost SMINT. By being relevant in their world. Which is ‘Nederhop’.
Our insight: by entertaining their friends and peers with engaging moments, they give meaning to their life.
Idea
Who is Holland’s next WordSMINT?
(In HipHop, a Wordsmith is super creative with words)
What is it?
Your word skills real-time reviewed by Ronnie Flex, Famke Louise, Poke, Numidia and more.
Boosted by A.I.
In an App. Where you can challenge your friends with your WordSMINT Boost Score.
Awards
The Lovie Awards - Bronze in ‘Best Voice Application’
AMMA - Silver in ‘Media Innovation’
DIA - ‘Campaign’ nomination
Gerety Awards - shortlist ‘Innovation’