The challenge. A brief from the World Woman Foundation, about young female 🙋🏽♀️ entrepreneurs who want to start a business.
The problem. Our dear friend Corona has helped keep women's business ideas behind closed doors… Why? They have lost livelihoods, they are caretakers at home, they get paid less than men…you get the picture?
Moreover, did you know that only 1% of women get business funding? 🧐Just because the system is biased. Yes, it's men, mostly white, who get their business ideas funded.
The idea. An alternate universe where women are judged on their ideas instead of their gender. The Unbiasverse. A place to gain mentoring, share experience, and boost confidence, representing in whatever avatar form you like. A social experiment to try and kickstart change in the real business world.
Shortlisted at Cannes Lions 2022.