McDonald’s asked us to create a mobile advent calendar for the impressive amount of gifts they were going to give away every day during their festivity month in December.
We figured it should be possible - by using the gyroscope of your smartphone - to lay the gifts out in front of each individual consumer instead of having them go through a flat advent calendar.
By doing this, it felt more like opening a real gift.
The concept came to live within the McDonald’s app but also on a special Web App.
Results:
- Most Downloaded App on the Appstore + Google Play during the entire month of December;
- Over 900k downloads in December;
- iOS: 87.4% more unique users per week. Android: 123.2% more unique users per week;
- Which resulted in 15% = 500k more store traffic and 12% more sales in December;
- Best month for McDonalds since 2011.
Awards
FWA - Mobile of the Day
Effie Awards - Silver
Spin Awards - Nomination