ParkBee is challenging the way we look at parking. Quite literally. With their smart developed technology, they match empty parking garages and spots to people who need to park in the city.
We developed a new branding campaign with a motion language inspired by sidewalks, crossings and roads.
To add character and uniqueness, we developed a motion building block system. More than 50 animated ads were produced for social media as well as digital out of home. Developing a steady motion language made sure that not one ad was ever the same.
The copy construct always start and end with the same word. What changes, is the message in the middle, your benefit: “Always. A benefit parking.”