Leveraging the latest web technologies, Nitrocharge your game establishes a one-to-one connection between an action-packed desktop experience and your mobile phone.
Using the smartphone as a touchscreen controller, the website let's you score points in an interactive film to vet whether you’re “a true Engine”.
The relentless type of player that has inspired the design of the Nitrocharge football boot, which went on to become the fastest selling Adidas boot in history.
Made with DDB & Tribal Amsterdam.
Awards
Golden Lovie - Best design award
Silver Lovie - Brand microsite award
FWA - Best mobile website of the month
FWA - Best website of the month
FWA - People's choice award
D&AD - Wood Pencil award