To restore the emotional bond between McDonald's in the Netherlands and youngsters, we created a placemat turned into a full music production station. Connected to your phone.
Developed with This Page Amsterdam and Dr. Kate Stone.
McTrax uses conductive ink, a small battery and a thin circuit board with 26 digital touchpoints.
Concept
Radha Pleijsant, Jan Jesse Bakker, Yacco Vijn.
Awards
Cannes Lions - Bronze Lion for Music and Branded Content + 7 shortlists
The Lovie Awards - Bronze winner Mobile & Applications: Best Paractices
One Show Interactive Merit Award - Innovation in Interactive - Ambient / Immersive
One Show Merit Award - Branded entertainment
One Show Merit Award - Design
Webby's - Nominee: Technical Achievement
Honoree: Integrated Mobile Experience
Honoree: Experience Marketing
ADCN - Zilveren Lamp: Next Technology
Eurobest - Silver in Entertainment
The Lovie Awards - Mobile & Applications: Bronze Winner Best Practices